The black-and-white photo captures the emotion of a man watching his daughter eat ice cream, creating a warm and intimate atmosphere.The black-and-white photo captures the emotion of a man watching his daughter eat ice cream, creating a warm and intimate atmosphere.

Bernhard Frei

Photographer.
Filmmaker.

As a photographer and filmmaker with over 20 years of experience, I combine exceptional precision with creativity in a diverse portfolio. I work with clients around the world.

Get in touch.
Bernhard Frei

Behind the scenes.

Take a look behind the scenes and discover how ideas are transformed into visual highlights. In our “Behind the Scenes” series, we offer an authentic glimpse into our work environment. Discover the passion and technical skill that go into each of our projects—from choosing the location to the final image composition. We’ll take you on a journey to bring creative visions to life.

Bernhard Frei

what defines me.

What sets me apart? “He’s extremely precise, incredibly reliable, and—quiet,” say my clients.

Bernhard Frei

In the studio.
On location.

With a team of professionals, I work for my clients in my 450-square-meter studio near Stuttgart or anywhere in the world.

Exclusive to Afrolocke: A fascinating glimpse into the photography process at the botanical garden, featuring natural light and cool tones, as a photographer works in the foreground and a model poses in the distance.Exclusive to Afrolocke: A fascinating glimpse into the photography process at the botanical garden, featuring natural light and cool tones, as a photographer works in the foreground and a model poses in the distance.
Bernhard Frei

Biography.

So far, I’ve called my exhibitions “Lookbooks” and my posters “Campaigns.” I’ve worked for fashion brands like Hugo Boss, Baldessarini, Riani, and Rich & Royal, as well as hotel chains, breweries, and other well-known brands. I’ve been doing this as a freelancer since 2005 in a 450-square-meter studio just a stone’s throw from Stuttgart Airport.

I was born on January 16, 1982, in Kempten. That’s in the Allgäu region. And the reason why an Allgäu native—someone who’s actually close to nature—discovered the world of fashion is probably because he spent his formative years apprenticing under a master of sports fashion photography, where he likely found his lifelong photographic love for absolute precision.

In 2022, “lookbooks” became exhibitions. “Campaigns” became exhibition posters. And photo series became his first book: Ordinary People. In 2023, another book followed, documenting daily life at a psychosomatic clinic in the Allgäu region.

Bernhard Frei lives and works in Berlin, Stuttgart, and Lenningen in the Swabian Alb.

The black-and-white photo shows a girl with a Dalmatian in a field by the sea, capturing the subjects' emotions against the natural backdrop.The black-and-white photo shows a girl with a Dalmatian in a field by the sea, capturing the subjects' emotions against the natural backdrop.
The picture shows a woman with her daughter on a bridge, surrounded by moored yachts, and conveys a summery atmosphere full of family joy and maritime charm.The picture shows a woman with her daughter on a bridge, surrounded by moored yachts, and conveys a summery atmosphere full of family joy and maritime charm.
Bernhard Frei

intimate and private—
.

In my free time, I enjoy spending time outdoors with my wife, my two daughters, and my dog Lola, or traveling around Northern Europe.
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I am also a member of FREIVONRASSISMUS.

The black-and-white photo shows a mother and her daughter climbing the steps in the old town—a timeless scene filled with closeness and family history.The black-and-white photo shows a mother and her daughter climbing the steps in the old town—a timeless scene filled with closeness and family history.
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